How to Keep Calm in an Email Crisis: The Litmus Live Attendee Email Mistake

When you sign up for an email conference, you probably expect your confirmation email to be nothing but perfect. So guess what email we messed up?

One of the most frustrating things about email is that when you make a mistake, there’s rarely a way to fix it post-send. All you can do is figure out a way to minimize the impact of the mistake. Here’s what we did.