Based on our State of Email Survey of nearly 3,000 marketers, our third annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and building to quality assurance and sending. The free 47-page report contains over 35 charts providing data-based evidence of current practices and trends in email workflows.
In this webinar, Research Director Chad White and Product Manager Kevin Mandeville compare the email workflows of successful email programs with those of less successful ones, highlighting critical differences.
Beyond demonstrating the important role that email agencies play in our industry, our 2016 State of Email Agencies infographic highlights how their email production process differs from that of brand marketers.
When it comes to email, most mistakes are permanent. To avoid errors, every email—even pre-tested templates—should be tested before every send. While every brand has their own nitty-gritty checks, we’ve gathered 24 of the most common—and critical—checks for every campaign.