20 Things Successful Email Marketing Programs Do

20 Things Successful Email Marketing Programs Do

It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are…

How to Fix CAN-SPAM So It Doesn’t Further Harm U.S. Businesses

What CAN-SPAM Requires & How that Low Bar Harms U.S. Businesses

CAN-SPAM sets a low bar for compliance. Subscribers, inbox providers, and other countries have set much, much higher bars for what’s acceptable. While on the surface, lax regulations look like an advantage for brands marketing to American consumers, it’s really setting them up for failure. Here’s what CAN-SPAM requires and how the law could be doing a much better job of setting U.S. businesses up for email marketing success…

 

Make It to the Inbox—Not the Spam Folder—with Litmus Spam Testing

Understanding the nitty-gritty details that might cause your email to be sent to the spam folder is hard. Algorithms can change every day and keeping up with deliverability best practices can feel impossible.

That’s why we’ve built Litmus Spam Testing: to provide you with the insight and resources you need to identify and fix issues before you hit send—even if you aren’t a deliverability expert (yet).