Marketers who describe their email programs as successful spend more time on every facet of email production compared to those at less successful programs. The only exception is reviews and approvals, which both groups spend the same amount of time on. Let’s look at why the email review and approval process appears to be different from other email workflow stages.
What’s the secret to building a workflow that enables your team to get higher-quality emails out the door, faster? In this webinar, Litmus’ Chad S. White and Jason Rodriguez dive into the key findings of our 2018 State of Email Workflows report and break down the top 5 opportunities to improve your email creation process. Along the way, we share details into how Litmus has acted on each of these opportunities, making changes to its own email workflow.
Say hello to the newest addition to the Litmus Email Creative Platform: Introducing Litmus Proof.
With Litmus Proof as your centralized tool for collecting feedback, you can improve collaboration, get better visibility, and enjoy fewer review cycles—and ultimately get your emails out the door, faster.
It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are…
In this webinar, Research Director Chad White and Product Manager Kevin Mandeville compare the email workflows of successful email programs with those of less successful ones, highlighting critical differences.
Successful email programs are 32% more likely than less successful programs to say they have an appropriately rigorous email approval process rather than a burdensome or lax one, according to Litmus’ State of Email Survey. We’ve identified four factors that can tip the balance of an email approval process toward being too cumbersome or too lax—both of which hurt the success of a program.