Most marketers rely heavily on two basic metrics when looking at their email reporting: Open and clickthrough rates. While open and clickthrough rates are a great way to see which subject lines and preview text are getting the most opens and which links are getting the most clicks, they don’t provide a deeper understanding of subscriber interactions—and therefore they can also only provide a limited picture of your campaign’s performance.
Ready to lift your email reporting to the next level? Here are five metrics you should add to learn more about the people who are receiving your emails and how to get more thorough insights on your email campaign’s success.
To help you get the most out of all of Litmus’ features, we’ve compiled a list of power-user tips to help optimize your email workflow, improve subscriber segmentation, and help you work smarter—in essence, become a better email marketer.
At the beginning of May 2017, Samsung devices accounted for over 50% of the Android device market share, making the Samsung the most popular Android device manufacturer in the world. With this level of popularity, you’re likely to have some Samsung device owners in your subscriber list.
Now you can see just how many of your subscribers use a Samsung device to open email with Litmus’ Email Analytics.
Advocating for yourself at work can be daunting, especially when you have cutting edge ideas or you want to streamline your workflow with a new tool. The good news? You can use the power of Litmus Email Previews to show, rather than tell, the rest of your team what you need.
Here’s how you can seamlessly incorporate Litmus into your email workflow, regardless of the email marketing tool you’re using, to improve your email marketing and reduce the risk of unintentional mistakes in your emails.
Every month, we track opens from more than 1 billion emails using Litmus’ Email Analytics and share the trends we observe in various email clients and environments. In November, webmail market share grew to 29%, while mobile and desktop dropped to 55% and 16%, respectively.
Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments for email client market share. In August, mobile opens dropped back down to 55%, desktop opens decreased to 18%, and webmail opens increased to 28%.
The first half of 2016 has seen plenty of changes in the email world. For an industry that’s constantly fighting rumors of death, there’s a lot of activity happening! Watch the video and read on to get the inside scoop on what went down for the first half of 2016.
We all know that a data-driven email marketing strategy can help us refine, define, and effectively engage our subscribers. But, another key piece of your marketing strategy is engaging your brand influencers. What is a brand influencer? An influencer is someone who shares and posts your website and social content, broadening the reach of our brand to their networks. Often, what’s overlooked is influencer strategy for your email campaigns. In this post, we cover six ways to encourage influencer behavior through email marketing.
Many companies have guidelines or legal parameters around sensitive data and content. We cover actionable tips to ensure you’re not only meeting your client’s marketing goals, but also their specific privacy guidelines.