To build a smart, data-driven email program, you need the right data and understand how to translate metrics into tactics that drive results.
In this webinar, experts from Litmus and Ansira, one of the largest independent agencies specializing in CRM, loyalty, and digital strategies for relationship marketers, dive into the key findings from Litmus’ State of Email Analytics report to understand what email metrics brands track (and how they do it) and provided actionable advice on how you can turn bare stats into strategies and tactics that drive results.
Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording now.
In today’s episode, I’m chatting with Chad S. White, Head of Research at Oracle Marketing Cloud Consulting and the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year, about email analytics, the metrics that matter, and the biggest challenges and opportunities for email marketers today.
What exactly should you measure when you send out an email? What metrics do your ESP and third-party analytics tools offer you? We asked thousands of marketers what metrics they currently track—and which ones they plan on tracking soon—in our State of Email survey.
While many email service providers supply good data on the performance of your emails, they don’t let marketers see the whole picture. In our State of Email Survey, we asked thousands of marketers if they use third-party analytics tools and if so, which ones they use. Here’s what we found.
If you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar.
While email engagement is important, especially for maintaining good deliverability, our research points to several reasons why opens and clicks are being heavily emphasized as key performance indicators. Brands should be concerned with each of these reasons.
Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look at the email metrics brands use, the analytics tools they use, and the impact of the two of those on performance.
There are a lot of ways to improve the designs of your email campaigns. The web is full of articles, techniques, webinars, and ebooks packed with recommendations on designing better email campaigns. But, sometimes, the best way to make your emails better is to block out all the external noise and look at some hard data.
See how Litmus Email Analytics can provide insights to improve your campaign performance.
The email landscape is constantly changing, making it harder than ever to create high-performing email programs. New email clients, devices, unsubscribe functionality, and privacy laws will have an impact on your 2018 marketing programs.
In this webinar, the Litmus marketing team talked about what you need to succeed in a volatile industry, including our five key insights from the State of Email 2018 Report.
Yahoo! has quietly changed the way it handles images for Yahoo! Mail users. The inbox provider now caches all images and serves them via their own proxy servers. This has a significant impact on the level of insights marketers can get from Yahoo! Mail users, and it can even impact the reliability of dynamic content.
Here’s a breakdown of everything marketers must know about image caching in Yahoo! Mail.