How to Use Email Analytics to Improve Your Email Design

There are a lot of ways to improve the designs of your email campaigns. The web is full of articles, techniques, webinars, and ebooks packed with recommendations on designing better email campaigns. But, sometimes, the best way to make your emails better is to block out all the external noise and look at some hard data.

See how Litmus Email Analytics can provide insights to improve your campaign performance.

Yahoo! Mail Introduces Image Caching—What Marketers Must Know

Yahoo! has quietly changed the way it handles images for Yahoo! Mail users. The inbox provider now caches all images and serves them via their own proxy servers. This has a significant impact on the level of insights marketers can get from Yahoo! Mail users, and it can even impact the reliability of dynamic content.

Here’s a breakdown of everything marketers must know about image caching in Yahoo! Mail.

Email Tactics Customers Hate: Webinar Recording + Q&A

There’s a disconnect in today’s email marketing technology. While some tactics are helping brands get closer to their customers, others are undermining their return on investment by pushing customers away. In this webinar, Litmus Research Director Chad S. White helps you distinguish between the tools and tactics that improve your email program and those that hurt your program because they’re abusive and annoying.

2018 Email Marketing Kickoff: Webinar Recording + Q&A

In this webinar, we help you set the direction for your email marketing kickoff for the year with our three-point plan of (1) Assessing your email program, (2) Addressing challenges, and (3) Seizing opportunities. Litmus’ Chad White and Bettina Specht discuss each of those points in detail, backing them up with research and advice that will set your team is set up for email success in 2018.

20 Things Successful Email Marketing Programs Do

20 Things Successful Email Marketing Programs Do

It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are…

The 5 Metrics You Should Add to Your Email Reporting

Most marketers rely heavily on two basic metrics when looking at their email reporting: Open and clickthrough rates. While open and clickthrough rates are a great way to see which subject lines and preview text are getting the most opens and which links are getting the most clicks, they don’t provide a deeper understanding of subscriber interactions—and therefore they can also only provide a limited picture of your campaign’s performance.

Ready to lift your email reporting to the next level? Here are five metrics you should add to learn more about the people who are receiving your emails and how to get more thorough insights on your email campaign’s success.