Litmus Live Boston 2019: A Recap in Tweets

Litmus Live Boston has come and gone—and our couple of days with email geeks was packed with amazing sessions and workshops, networking, and a seriously busy Twitter feed.

Couldn’t make it to Boston? Feeling some serious email geek FOMO and thinking about joining us in San Francisco in November? We pulled together our favorite takeaways and advice in tweet form.

Litmus Live London 2019: A Recap in Tweets

Last week, we held our first conference of the year—Litmus Live London. Our day with Europe’s finest email geeks was jam packed with inspiring sessions, networking, and tons of excellent takeaways.

Couldn’t make it to London? Interested in what the hubbub was about and thinking of joining us for Boston or San Francisco later this year? Don’t worry. Twitter was abuzz with quotes and actionable advice all throughout the day, and we’ve rounded up our favorites here.

Email Accessibility for Designers: 8 Best Practices You Should Follow

Visual design is more than mere decoration. Great email designs aren’t just pretty, but make it easy for your subscribers to digest your content, find key information, and take action quickly—regardless of your subscribers’ ability. With that, email design has a significant impact on email accessibility.

If you’re looking to create more accessible email campaigns, optimizing your email design is just as important as writing accessible email copy and optimizing your code. How? Here are 8 best practices you should follow to ensure your campaigns are designed for everyone, regardless of ability.

How to Make Email for Everyone in 3 Easy Steps: Webinar Recording + Q&A

Email accessibility has been voted one of the hottest email design trends of 2019, and is now a priority for the majority of brands. But it’s also true that many marketers don’t know how to get started with making their emails more inclusive.

Implementing accessibility best practices is easier than you think. In this webinar, Litmus’ accessibility experts, Jason Rodriguez and Alice Li, walk through the stats and research that prove investing in accessibility is worth it and share the 3 steps you’ll have to take to create better email for everyone. 

Didn’t have a chance to watch the webinar live? Don’t worry. We’ve got the full recording and Q&A for you.

Accessible Email Made Easy: Introducing Accessibility Checks in Litmus

Accessibility matters and marketers know it. Email accessibility has been voted one of the hottest email design trends of 2019, so it’s no surprise that for the majority of brands email accessibility is now a priority. But it’s also true that many marketers don’t know how to get started with making their emails more inclusive. 

It’s our goal to help marketers like you create emails that look great and perform on every device and for every subscriber.  And starting today, optimizing your emails for accessibility is getting a whole lot easier. Introducing Accessibility Checks in Litmus Checklist. 

Why Emails Are Like Stairs—and How to Take the Next Step

Creating an email program is a lot like adding a set of stairs to a building. Stairs are standard for multi-level buildings—much like an email program is standard for a marketing campaign. But while stairs work, you might have to go a step further. You might need to add ramps for individuals in wheelchairs, or carrying rolling luggage. Maybe you have a building where an elevator makes the most sense in addition to a stairwell. Sometimes, escalators make the most sense. It’s the same way for email—you’re building an email program with many different kinds of subscribers and you simply need to think past your basic “stairs.”

accessibility switcher

How to Create an Accessibility Switcher™ in Email

How can we create emails that are easy to read for everyone? An important step is giving subscribers the autonomy to configure their own inbox experience to their needs.
There are built-in solutions in most operating systems to adjust the text size and contrast, but most don’t work well inside the inbox. So as email marketers, we have to take the matter into our own hands.
Email developer Paul Airy shares how an Accessibility Switcher™ lets your subscribers increase the font size or change the color contrast of your email, making it more accessible to a wider audience.