To announce the dates for the 2016 Email Design Conference—and launch tickets—we opted to use email gamification. The end results were interactive email campaigns that not only met our marketing goals, but were also engaging for our audience while being fun, on-brand, and even educational. Let’s take a look at the strategy and process behind the scenes.
As we started nailing down logistics for The Email Design Conference 2015, conversations about making our launch email bigger and better than last year’s began. Due to its unique HTML5 video background technique, last year’s email generated some serious buzz. How could we top that? After many brainstorming sessions, we decided to use the common approach of dynamic content, but with a twist. We used a unique implementation to create a live Twitter feed in an email. Yes, a Twitter feed in an email.