Only 62% of brands have email brand guidelines, which makes creating emails easier and faster. Here’s why you need to add email-specific guidance to your brand style guide and what exactly you should include.
We know that switching back and forth between tools can be a hassle, so we’re working hard to help you integrate Litmus with the email tools you use most. Today, we’ve got exciting news for everyone who uses Salesforce Marketing Cloud to develop and deploy marketing campaigns. With our brand new integration, you can now access Litmus right within Email Studio, Salesforce Marketing Cloud’s email marketing solution, to view real-time previews of your emails in 70+ popular email clients and devices—all without ever leaving Salesforce Marketing Cloud.
Today, we’re thrilled to announce a new partnership with Movable Ink, the global leader in contextual email technology. Their users now have the ability to test their emails directly within the Movable Ink platform, equipping even more email marketers and designers with the resources to start building better email.
If you utilize Litmus Builder to build and code your emails and use Liveclicker to power dynamic content in your campaigns, you’ll love Liveclicker’s newest Chrome extension—RealTime Email Content for Litmus Builder.
We sat down with Jen Fahey, Director of Product Management at Liveclicker, to get the scoop on the brand new Chrome extension and how it can streamline your email development workflow.
Yahoo! has quietly changed the way it handles images for Yahoo! Mail users. The inbox provider now caches all images and serves them via their own proxy servers. This has a significant impact on the level of insights marketers can get from Yahoo! Mail users, and it can even impact the reliability of dynamic content.
Here’s a breakdown of everything marketers must know about image caching in Yahoo! Mail.
In this webinar, Litmus Research Director Chad White and expert email developer and Litmus Product Manager Kevin Mandeville identify the top 5 opportunities to improve your email creative strategy, based on the findings of Litmus’ 2017 State of Email Creative research report. But we don’t just give you the insights, we share practical how-to advice to help you execute on each opportunity at your brand.
It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are…
Email creative has its own unique constraints and opportunities that marketers must master to make the most of the channel. Based on our survey of more than 3,500 marketers, our second annual State of Email Creative report examines every facet of email creative strategy—from finding email inspiration and creating email brand guidelines to the popularity of various design elements and redesign schedules.
Email Design Podcast #79: Dynamic Content via Web Fonts and Microsoft is Giving Up on Windows 10 Mobile
In the 79th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez discuss background images in the Samsung email app, dynamic email content via web fonts, Microsoft giving up on Windows 10 Mobile, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Email marketing can be a finicky beast, with the industry landscape shifting without warning. The past year saw the launch of a new version of Apple’s mobile operating system (iOS 10), acquisitions by Verizon and Microsoft, and the introduction of new privacy regulations around the world—to name just a few of the issues impacting email marketers today. With the State of Email 2017 report, we give you the trends, innovations, and data you need to build successful email marketing programs in 2017.