Doing email marketing right is challenging in the best of circumstances. But it’s made more difficult by all of the outdated and just plain wrong advice out there that leads marketers astray. To put you on the right course, we’re busting 25 email marketing myths and providing you with the resources to get to the truth.
In the 37th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez explore doctypes in email, image file sizes and weights, previewing subject lines and preview text, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Over the years email developers created all types of “best practices” to help others get started with email coding, or to act as reminders for those in the trenches of what email developers can and can’t do. But those have changed, and keep changing. Here are seven email development myths that have been around for ages, and why it’s time to finally put them to rest.