Marketers are using task runners and static site generators more in their email development workflows, according to our 2017 State of Email Workflows report. Lee Monroe of Mailgun by Rackspace explains how these tools can help email marketers.
In the State of Email Production report, we take a detailed look at how brands (1) Build their teams, (2) Plan their email content, (3) Allocate their time among various production tasks, (4) Use technology in their workflow, (5) Handle quality assurance and approvals, and much more.
Triggered and transactional emails don’t tend to get as much love, despite having a significantly higher rate of return. Part of the reason for this is that these dynamic emails are generally created by developers, who only seldom create such emails, and don’t know what tools they have available to them, let alone a defined workflow for developing triggered emails. Luckily, the developers at Litmus have been on both sides of the coin — we have developed tools for creating triggered emails, as well as the emails themselves, and we are excited to share our workflow with you!
Every programmer at Litmus remembers the first time they searched for an answer to their programming problem, only to realize they were the first in the world to try to take it on. These days, it’s an almost daily occurrence around here. If that sounds exciting to you, then you might be a great addition to […]