Over the course of the past year, we’ve analyzed 15 billion email opens to see where subscribers read emails, and summarized our findings in our 2017 Email Market Share infographic. We take a look at what Litmus Email Analytics taught us about mobile, webmail, and desktop opens over the course of the year, analyze major movements in email client popularity, and provide insights into what those changes might mean for email marketers.
February market share saw mobile email opens climb back to their highest levels yet—55%. While webmail opens decreased slightly from 27% to 26% of opens, desktop opens remained stagnant since last month. Let’s take an in-depth look at February market share data!