Design failures can prevent your readers from viewing and acting on your messages, and affect your brand reputation. In this post, you’ll learn about five common email design fails that plague email and how to fix each and every one of them.
Historically, choosing the right font for your email has never been too hard, considering the limited number of web safe fonts to choose from. But recently, things have changed. More and more email designers are pushing the boundaries and embracing the same development techniques that web designers have been using for years—implementing web fonts in their emails.
A lot goes into a creating a successful email marketing campaign. In The Ultimate Guide to Email Optimization + Troubleshooting, you’ll learn how to optimize for every part of the email creation process.
In the 26th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss new table structure and layout techniques for email as well as the new beta of Dreamweaver CC. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
“It’s ok, we have good open and click through rates.” While helpful, these two metrics rarely give a well-rounded portrait of how subscribers are interacting with their emails (and if they are actually engaged at all!). As part of Digital Agency Day, we hosted a live webinar that covered the “other metrics” that your team should be looking at to optimize emails for your clients. Didn’t have a chance to make it to the webinar? No worries! We recorded the whole thing.
Litmus has always been focused on great design (we’re even hosting three conferences dedicated to it!). After nearly five years, we knew it was time to take our website and application to the next level. Over the summer, we did a major overhaul of our marketing site and blog. The feedback was amazing. With helpful ongoing feedback from our customers and the Litmus team, our designers and developers began an update on the Litmus application. After months of work, it’s finally ready to launch later this week. And, not to brag, but we think it’s pretty amazing.