Organizing Email Teams: Centralized vs. Decentralized Team Structures

You’re bound to have some growing pains when expanding your email marketing program. When your company grows, so more and more teams turn to you for email support and you’re asked to deliver an increasing number of campaigns, your email team will grow too. But how do you structure your team for long-term success?

The two main email team structures you’ll need to choose between are centralized versus decentralized. But what does that mean—and how do you know which is best? We have data to help you sort out the decision.