Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. Last year, Apple added Dark Mode to its desktop email client. In 2019, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. There’s no denying Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email marketers.
In this post, we break down what email clients offer Dark Mode, how each client’s Dark Mode settings impact your email designs, and what you can do to improve your emails for subscribers that read in Dark Mode.