Our popular digest newsletter tool, Curated, now has a new owner: Simple Focus. Litmus CEO Paul Farnell and Curated Founder Dave Verwer give you the inside scoop on the transition.
We’re thrilled to announce that Litmus has acquired Curated, a content curation tool that allows users to easily collect, curate, and publish highly engaging newsletters. With that acquisition comes some great additions to the Litmus family! Introducing Dave Verwer, Charlie Cook, and Chris Mear from Curated.
I’m thrilled to announce that we’ve made our first post-investment acquisition to help further this vision. Litmus has acquired Curated, a content curation tool that allows users to easily collect, curate, and publish highly engaging newsletters.
Managing subscriptions, reporting, and analytics across these two distinct platforms presents a unique challenge. Curated founder, Dave Verwer, found that utilizing standard open racking and ESP analytics wasn’t an option—they’d be missing out on crucial push notification data. Faced with the option of creating their own email tracking platform, or integrating with an existing solution, Curated decided that the Litmus Email Analytics API was their best solution.