How to Optimize Your Email Production Workflow [Infographic]

Every brand’s email production process is unique, with different planning, development, and approval processes. With data from our 2016 State of Email Production report and insights from Movable Ink, we’ve teamed up to put together an infographic that distills the best tips and tools to optimize your workflow. From goal-setting to content creation to email development and post-send reporting, we cover the email creation process from start to finish.

 

A Guide to CSS Inlining in Email

“Inlining” styles moves the CSS and associated formatting instructions from the style block in the of your email into the body of the HTML. Thanks to unwieldy email clients, like Gmail, inlining styles in email is a necessity. While it’s entirely possible to hand code inlined CSS from the start, it’s time consuming and difficult to maintain. Luckily, there are some solutions. And, today, we’re thrilled to introduce the fastest and easiest solution—CSS Inlining in Builder.