Email marketers and designers are constantly looking for ways to set their campaigns apart in the inbox. One of the more common ways to enhance emails is by adding animation and motion to a campaign. While motion in email has traditionally been achieved through animated GIFs, CSS animations can sometimes be a more effective technique.
In this webinar, Litmus Research Director Chad White and expert email developer and Litmus Product Manager Kevin Mandeville identify the top 5 opportunities to improve your email creative strategy, based on the findings of Litmus’ 2017 State of Email Creative research report. But we don’t just give you the insights, we share practical how-to advice to help you execute on each opportunity at your brand.
It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are…
Email Design Podcast #71: Animated GIF Support in Windows 10 Mail and Faking Video in Email with CSS Animated Sprites
In the 71st episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez announce the support of animated GIFs in Windows 10 Mail, the resolution of image gaps bug in Outlook.com and Office 365, faking video in email with CSS animated sprites, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Email Design Podcast #55: Solving Outlook.com and Office 365’s Image Gap and Display Problem and Terra Rendering Quirks
In the 55th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss solutions for Outlook.com and Office 365’s new image gap and display issue, rendering quirks for Terra, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
In the 41st episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez talk about holiday email marketing, global email benchmarks, what makes emails viral, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
When designing and creating email, it’s important to get your message across in an accessible way. But that’s only the first step. To truly engage your subscribers and make your email stand out, you must surprise and delight them. We sat down with Veda Kumarjiguda, Client Success Rebel at Rebelmail, to talk about how interactive emails can do just that.
The Learning People—a Brighton, UK-based company—converted their emails shortly after launching a new responsive website. See the emails that pushed mobile click rates past 50% and increased conversion rates by 33.35%.