How to create an "add to calendar" link for your emails

How to Create an “Add to Calendar” Link for Your Emails

Email is such a personal channel, which makes it the ideal medium to build excitement for events. To ensure that guests actually show up, it can be useful to include an “add to your calendar” link to the emails promoting your event. However, these links can be hard to implement or require a third-party solution to ensure the correct calendar links are generated for the subscriber. Learn about the “add to calendar” button technique we use for our Litmus Live emails as we walk you through the steps you need to create one of these types of links for your emails.

Email Design Podcast #71: Animated GIF Support in Windows 10 Mail and Faking Video in Email with CSS Animated Sprites

In the 71st episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez announce the support of animated GIFs in Windows 10 Mail, the resolution of image gaps bug in Outlook.com and Office 365, faking video in email with CSS animated sprites, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.

Email Design Podcast #70: Using Fractional Pixels, External Stylesheet Support, and Print Styles for Email

In the 70th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on incorporating plain text versions, using fractional pixel values, external stylesheet support, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.

The Biggest Email Marketing Myths

Doing email marketing right is challenging in the best of circumstances. But it’s made more difficult by all of the outdated and just plain wrong advice out there that leads marketers astray. To put you on the right course, we’re busting 25 email marketing myths and providing you with the resources to get to the truth.

Help! My Email Is Broken: Common Errors + Fixes

The world of email is full of potential pitfalls. Support for techniques can vanish without warning, and sudden changes to email clients’ rendering engines make it tricky for email marketers to understand what’s going to work where. Read on to learn common ways emails can break and how to fix it.