Email marketers and designers are constantly looking for ways to set their campaigns apart in the inbox. One of the more common ways to enhance emails is by adding animation and motion to a campaign. While motion in email has traditionally been achieved through animated GIFs, CSS animations can sometimes be a more effective technique.
Designing and coding emails often involves manual, arduous editing processes that are not only mundane and tiresome, but can easily lead to mistakes. It doesn’t have to be that way—here are seven ways you can add automation into your email workflow.
Email is such a personal channel, which makes it the ideal medium to build excitement for events. To ensure that guests actually show up, it can be useful to include an “add to your calendar” link to the emails promoting your event. However, these links can be hard to implement or require a third-party solution to ensure the correct calendar links are generated for the subscriber. Learn about the “add to calendar” button technique we use for our Litmus Live emails as we walk you through the steps you need to create one of these types of links for your emails.
One of the biggest causes of broken emails is the varying levels of support for CSS across different email clients. That’s why inlining CSS has been the status quo for email developers for years. But is inlining your CSS still necessary today?
Email Design Podcast #71: Animated GIF Support in Windows 10 Mail and Faking Video in Email with CSS Animated Sprites
In the 71st episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez announce the support of animated GIFs in Windows 10 Mail, the resolution of image gaps bug in Outlook.com and Office 365, faking video in email with CSS animated sprites, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Email Design Podcast #70: Using Fractional Pixels, External Stylesheet Support, and Print Styles for Email
In the 70th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on incorporating plain text versions, using fractional pixel values, external stylesheet support, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Hide and seek may be a fun childhood game, but if you hide content in your code, you may run the risk of hurting your deliverability. Keeping your code clean and organized isn’t just helpful for landing in the inbox—it’s important for your subscriber experience, too.
Doing email marketing right is challenging in the best of circumstances. But it’s made more difficult by all of the outdated and just plain wrong advice out there that leads marketers astray. To put you on the right course, we’re busting 25 email marketing myths and providing you with the resources to get to the truth.
In the 60th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez sit down with CSS guru Chris Coyier to discuss how CodePen approaches email design and marketing and thoughts about HTML email development from web designers’ perspectives. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
The world of email is full of potential pitfalls. Support for techniques can vanish without warning, and sudden changes to email clients’ rendering engines make it tricky for email marketers to understand what’s going to work where. Read on to learn common ways emails can break and how to fix it.