Calls-to-action are every email marketer’s best friend. They are how we entice subscribers out of the inbox and onto a landing page. This guide goes over some best practices for designing and implementing calls-to-action in a friendly, engaging, and reliable way.
Campaign Monitor recently introduced a redesigned newsletter – full of techniques to make any email designer drool. From advanced bulletproof buttons to web fonts and hover states, we take a look at some of the techniques used by Campaign Monitor designer Tim Swan and developer Stig Morten Myre.
“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 25: CRATE&BARREL First and foremost — Happy Holidays! Here at Litmus we wish you, your family and friends a happy, safe, and healthy holiday season. Best wishes for 2013! Now let’s get to the good stuff — the final post for our “25 Days of Inspirational Emails!” Ironically, […]
As the number of email opens on mobile devices continues to increase (123% in 18 months!), so does the talk about responsive design. And while I frequently hear about responsive design, I rarely see it in action. In fact, while we definitely make all of our emails “mobile-friendly,” only one of our templates here at […]
What influences your subscribers’ willingness to open, click, and interact with your email? From subject lines and “from addresses” to images and landing pages, they all play a major role in determining whether your subscribers will engage with your email or not. You have about 3-4 seconds to grab your readers’ attention and interest them […]
When Help Scout’s email announcing the Help Scout API arrived in my iPhone’s inbox, I was extremely impressed. It looked fabulous on my smartphone! This email is extremely mobile-friendly; in fact, when I went through the “Anatomy of the Perfect Mobile Email” checklist, Help Scout’s email, essentially, had it all! Here are some aspects that […]
As part of a new blog series here at Litmus, we will be looking at emails that come into our inbox and sharing our thoughts. Let’s kick it off with an email that we received from Spotify in mid-July. Spotify 1-year Anniversary Email Subject Line: Thanks for an incredible year! From: Spotify <firstname.lastname@example.org> Email: We really […]
Every Thursday, our friends at ExactTarget host #NexusCafe, an hour-long Twitter chat. Every week is a different topic, and today’s discussion centered on a favorite of mine: designing mobile-friendly emails. There were a ton of great ideas shared, all from various points of view. With so much advice floating around regarding mobile marketing, it’s hard […]
The usage of symbols (such as hearts and stars) in subject lines has definitely been on the rise in recent months. Recently, Paul (Litmus co-founder and CEO) forwarded one I hadn’t seen before: a coffee cup! Used in the subject line of an email from Tonx, a coffee bean delivery service, it caught his eye […]
Designing an effective email involves more than just beautiful graphics. The subscriber’s experience with your message starts long before the subscriber ever opens the email, as they evaluate the trustworthiness of your from name and their level of interest in your subject line. The “from name” The from name is the field that appears first […]