For our second Community Contest, we challenged people to explore creative navigation in email. Check out the winning entry to see how Justin Khoo solved a tricking scrolling problem on mobile.
We recently held our first Community Contest, challenging members to show off creative uses of ALT text. See what the winners came up with in this quick recap.
Typography is the foundation of every email–at least it should be. While making your message readable for all subscribers is a priority, there are a few things we can do to push typography to new levels. In this post, we take a look at some interesting tips from designer Paul Airy for getting the most out of our type.
Email marketers are always looking for that extra something to draw attention to their campaigns. Recently, they seem to have found it with one of the internet’s most beloved assets—the animated GIF. We take a look at why GIFs are great for email, how to use them, and show off some of our favorite recent campaigns.
Calls-to-action are every email marketer’s best friend. They are how we entice subscribers out of the inbox and onto a landing page. This guide goes over some best practices for designing and implementing calls-to-action in a friendly, engaging, and reliable way.