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4 Typography Tips for Email Designers

Typography is the foundation of every email–at least it should be. While making your message readable for all subscribers is a priority, there are a few things we can do to push typography to new levels. In this post, we take a look at some interesting tips from designer Paul Airy for getting the most out of our type.

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A Guide to Animated GIFs in Email

Email marketers are always looking for that extra something to draw attention to their campaigns. Recently, they seem to have found it with one of the internet’s most beloved assets—the animated GIF. We take a look at why GIFs are great for email, how to use them, and show off some of our favorite recent campaigns.

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8 Email Design Factors That Influence Action

What influences your subscribers’ willingness to open, click, and interact with your email? From subject lines and “from addresses” to images and landing pages, they all play a major role in determining whether your subscribers will engage with your email or not. You have about 3-4 seconds to grab your readers’ attention and interest them enough to open and read your email. In order to do this, you must design for your subscribers.

In the infographic below, we’ve outlined eight crucial steps that a subscriber goes through while interacting with your email, along with tips on how to make those interactions successful.