Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look at the email metrics brands use, the analytics tools they use, and the impact of the two of those on performance.
Subject lines are the most written about email marketing element—and they’re the most misunderstood as well. Here are six myths about subject lines that have been repeated so many times that you may believe they are true…
This is the biggest, most widely supported email marketing myth. We explain why this myth has persisted and how marketers should actually measure the success of a subject line.
As 2015 draws to a close, we decided to take a look at our own campaigns and gauge which ones performed the best beyond the typical open and click rates (although we mention those, too). Hopefully our reflections will inspire you to look at your past campaigns, and start thinking about email success in a new light in 2016.