Embracing the Fear: Our Litmus Live Email Story

The highlight of the year for us is Litmus Live. So each year, to promote the conference, we work to bring something extra special. Take a peek behind the curtain at our email design process and timeline to see everything that’s involved in pulling off our epic conference emails.

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Community Contest: Subject line and Preview Text Winning Combos

In last month’s Community Contest, we asked Community members what their winning subject line and preview text combos were, the strategy they used to come up with them, and how this affected the success of the campaign. Picking a winner was incredibly hard with so many interesting entries. Here are some of our favorites from the contest that we just had to share.

Win Your Way to Litmus Live 2015

The Email Design Conference has been sold out for weeks, but—thanks to some generous email lovers—we’re happy to announce there are four ways you can win your way to the conference! With the support of Constant Contact, Emma, MailChimp, and Movable Ink we are thrilled to offer the following ticket giveaways.

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Postmark’s Litmus Live 2013 Ticket Giveaway Winners

As a result of hosting Litmus Live sponsor-free, we have the opportunity to focus solely on content, not pitches. However, since we had numerous folks interested in sponsoring, along with plenty of potential attendees asking how they can get free or discounted tickets, so we opted for a not-so-traditional sponsorship opportunity. As part of this opportunity, Litmus Live supporters purchase tickets for freelancers, the budget-conscious or those with just very mean bosses. Postmark graciously offered to send six people to the conferences! They raffled away three tickets for the London event and three tickets for the Boston event.

Postmark Is Giving Away Six Tickets to The Email Design Conference!

We’re very proud of the fact that we’re single-handedly sponsoring The Email Design Conference. While funding the event solely through ticket proceeds means we’ll have amazing, pitch-free content, it doesn’t leave much room for discounted tickets. We’ve heard from lots of people that want to attend the event, but simply cannot afford it. And, while we’d love to give discounts to everyone, it just isn’t plausible. Fortunately, due to some amazing, email-loving folks, we’ve had offers from TEDC supporters to purchase tickets for freelancers, the budget-conscious, or those with just very mean bosses. Postmark has generously offered to send six people to TEDC!

Litmus Live 2013 Free Ticket Contest Winners + A Big Thanks to MailChimp!

We’re extremely proud to be hosting The Email Design Conference sponsor-free. However, we had numerous folks interested in sponsoring, along with plenty of potential attendees asking how they can get free or discounted tickets, so we opted for a not-so-traditional sponsorship opportunity. As part of this opportunity, TEDC supporters purchase tickets for freelancers, the budget-conscious or those with just very mean bosses. MailChimp graciously offered to send fifteen people to the conferences! They raffled away five tickets per city. The contest was a major success — we had nearly 150 entries! After combing through entries and tweets, we’ve chosen fifteen lucky winners.