Embracing the Fear: Our Litmus Live Email Story

The highlight of the year for us is Litmus Live. So each year, to promote the conference, we work to bring something extra special. Take a peek behind the curtain at our email design process and timeline to see everything that’s involved in pulling off our epic conference emails.

the email design conference

The Email Design Conference 2016: Here’s What We Learned in London

Last week, we kicked off the #LitmusLive series with TEDC London. Over the course of two full days of email geekery, #LitmusLive London brought hands-on workshops, two parallel tracks of mind-blowing presentations from some of the smartest minds in the industry, and lots of opportunities to connect with fellow email friends.

Couldn’t make it to London? Here are our key takeaways.

email marketing for events

How To Use Email Marketing To Support Your Next Event

In-person or virtual events revolve around getting to know other people and learn from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events, send reminders, and reminisce post-event.

Creating an email plan to promote your event before, during, and after the event is an essential part of pre-planning. Here’s what you need to know to make sure your event-based email campaign works from start to finish. Learn more with this how-to guide.

For the Love of Email, A Litmus Live 2013 Recap

It’s the final days leading up to the last stop in our little #TEDC13 tour. And what a wild ride it’s been. It’s hard to believe that it was just six months ago when Paul walked by my office and said “let’s put on a conference.” From dozens of speaker submissions, contracts, prep calls, hurricanes and train delays, to that thrilling moment when we kicked off day one… I’m beyond proud of every speaker, every presentation, every detail of what we’ve accomplished. And if it’s even possible, I love email more than ever.