In last month’s Community Contest, we asked Community members what their winning subject line and preview text combos were, the strategy they used to come up with them, and how this affected the success of the campaign. Picking a winner was incredibly hard with so many interesting entries. Here are some of our favorites from the contest that we just had to share.
The Litmus Community is the place for email designers and marketers to discuss their craft, talk about industry news, and join in the (occasional) controversial rant and discussion.
In case you haven’t been keeping up, here’s what happened this month in the Community.
Email is a fast-moving, easily-broken medium. From bad links to wrong lists, there is a lot that can go wrong. And, while mistakes are not uncommon in email marketing, the speed at which most of us work means that we largely ignore mistakes when they happen and—more importantly—the lessons we can learn from them.
So, we asked Community members to share their biggest, scariest email marketing mistakes, along with their hard-won lessons. Here’s our favorite.