Today, we’re thrilled to introduce a new feature in Litmus Builder that will streamline your email workflow: ESP syncing.
Hide and seek may be a fun childhood game, but if you hide content in your code, you may run the risk of hurting your deliverability. Keeping your code clean and organized isn’t just helpful for landing in the inbox—it’s important for your subscriber experience, too.
Doing email marketing right is challenging in the best of circumstances. But it’s made more difficult by all of the outdated and just plain wrong advice out there that leads marketers astray. To put you on the right course, we’re busting 25 email marketing myths and providing you with the resources to get to the truth.
Designing and coding emails often involves manual, arduous editing processes that are not only mundane and tiresome, but can easily lead to mistakes. It doesn’t have to be that way—here are seven ways you can add automation into your email workflow.
It only takes a few small steps to make your emails more accessible for all of your subscribers. In this post, we’ll discuss what those steps are and how they can make email better for everyone.
In the 32nd episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez sit down to interview email developer Alex Kelly about how she got into email development, her work as being the sole email developer at MailChimp, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Designing and coding emails can be a manual, arduous process, but it doesn’t have to be. We walk through two tools, Snippets and Partials, that can help you automate your email workflow, speed up development time, and reduce the chance of errors. Here’s how to make the most of Snippets and Partials.
In the 26th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss new table structure and layout techniques for email as well as the new beta of Dreamweaver CC. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Email marketers often ask: “Why did my email end up in spam?” Deliverability remains a mysterious and difficult subject to tackle. Three key factors influence your deliverability: identification/authentication (your infrastructure), reputation (a receiver’s rating of your sending domain and IP addresses), and content. What’s the easiest to control? Your content.
In the quest to reduce the time between brainstorm and send, email marketers are on the hunt for tools to speed up their workflows. In this post, we look at how a tool called Emmet can help email designers code their campaigns faster than ever before.