More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, including the State of Email Workflows, State of Email Deliverability, and State of Email Creative. Here are the most interesting and actionable insights from those three reports.
We identified the subscriber acquisition sources that are mostly likely to cause deliverability problems. However, some of these list-building tactics are still definitely worth using, if used properly. We tell you how.