Clients will often come to you with preconceived notions of what their subscriber base looks like. However, it takes a robust marketing program—complete with plenty of testing and data—to truly pinpoint subscriber engagement. What content interests their subscribers? Where and how are they viewing your client’s messages? Are they forwarding or printing any particular campaigns? Answering these questions ensures that your team delivers a quality data-driven campaign that truly engages your client’s subscribers, thus positioning your team as a true “full service agency” and strategic marketing partner going forward.