How can email agencies help their clients with their deliverability problems? We sat down with Derek Harding, CTO at Trendline Interactive, to chat about how his agency tackles clients’ deliverability challenges—and to hear his tips on how agencies can train their clients on this tricky subject.
An engaged list comprised of active, valid email addresses plays a crucial role in deliverability. Matt McFee, CEO & Founding Partner of BriteVerify, shared insights with us on building a valid email list, as well as list hygiene tips for keeping only valid, engaged subscribers on your list. Here’s what he had to say.