In addition to explaining how email marketers can help minimize the damage from data breaches and why they should care about CASL, James Koons, dotmailer’s chief privacy officer, makes compelling arguments for why CAN-SPAM may be overhauled in the years ahead.
The email landscape is constantly changing. Between the introduction of new anti-spam laws, more email apps, and new iPhones, email marketing has never presented more challenges—or opportunities. As an email marketer focused on success, it’s crucial to stay on top of every new development. In our 2015 State of Email Report, we analyze the biggest email developments and provide tons of actionable tips to keep you on top of your game.