CAN-SPAM sets a low bar for compliance. Subscribers, inbox providers, and other countries have set much, much higher bars for what’s acceptable. While on the surface, lax regulations look like an advantage for brands marketing to American consumers, it’s really setting them up for failure. Here’s what CAN-SPAM requires and how the law could be doing a much better job of setting U.S. businesses up for email marketing success…
Doing email marketing right is challenging in the best of circumstances. But it’s made more difficult by all of the outdated and just plain wrong advice out there that leads marketers astray. To put you on the right course, we’re busting 25 email marketing myths and providing you with the resources to get to the truth.
Apple’s iOS 10 Mail added support for list-unsubscribe, but the large “easy unsubscribe” banners that appear in marketers emails appear to be driving up opt-outs. Here’s why marketers shouldn’t panic…
As consumer attitudes toward spam continue to shift dramatically, it’s up to marketers to equally shift how they build their emails and run their marketing programs. In this webinar, Research Director Chad White teams up with Fluent CMO Jordan Cohen to unpack their research on how consumers’ attitudes toward spam are changing, and what email marketers need to know.
Crafting a perfect subject line isn’t easy. But sometimes, marketers take it a step too far. Rather than earn their subscribers’ attention with a subject line that connects with their needs, emotions, or aspirations, too often, we see brands using deceptive subject lines to trick their subscribers into opening. It’s a dangerous approach that damages subscribers’ trust, hurts your brand image, and violates anti-spam laws.
Keeping up with international anti-spam laws is hard! Practices that are completely legit in one country could be absolutely off-limits somewhere else and might result in hefty fines. We’ve teamed up with newsletter2go and put together this overview to help you navigate through international email requirements.
Email marketers often ask: “Why did my email end up in spam?” Deliverability remains a mysterious and difficult subject to tackle. Three key factors influence your deliverability: identification/authentication (your infrastructure), reputation (a receiver’s rating of your sending domain and IP addresses), and content. What’s the easiest to control? Your content.