Goal setting is crucial to email marketing success. Defining your goals helps guide the direction of your campaign, and makes it easier to measure the success of your efforts. Here are four questions to answer to help define your goals, and navigate the creation of your campaign.
In the State of Email Production report, we take a detailed look at how brands (1) Build their teams, (2) Plan their email content, (3) Allocate their time among various production tasks, (4) Use technology in their workflow, (5) Handle quality assurance and approvals, and much more.
Designing an effective email involves more than just beautiful graphics. The subscriber’s experience with your message starts long before the subscriber ever opens the email, as they evaluate the trustworthiness of your from name and their level of interest in your subject line. We answer the question: Why is my email opened? (Or not) The […]