Based on a survey of more than 240 nonprofits, our Industry Spotlight examines the unique characteristics of and issues facing nonprofits. We’ll look at list size, send frequency, revenue from automation, campaign planning, email creation workflow & QA, and email deliverability. In addition to sharing research, we’ll share advice, including tips from our partner, NextAfter, a nonprofit research consultancy.
With the GDPR deadline approaching, gaining consent through re-permission campaigns is crucial to keeping subscribers on your active mailing list. But how do you run a successful re-permission campaign to bring your email list up to GDPR standards? Here are six tips, with plenty of examples from brands to draw inspiration from.
Goal setting is crucial to email marketing success. Defining your goals helps guide the direction of your campaign, and makes it easier to measure the success of your efforts. Here are four questions to answer to help define your goals, and navigate the creation of your campaign.
In the State of Email Production report, we take a detailed look at how brands (1) Build their teams, (2) Plan their email content, (3) Allocate their time among various production tasks, (4) Use technology in their workflow, (5) Handle quality assurance and approvals, and much more.
Designing an effective email involves more than just beautiful graphics. The subscriber’s experience with your message starts long before the subscriber ever opens the email, as they evaluate the trustworthiness of your from name and their level of interest in your subject line. We answer the question: Why is my email opened? (Or not) The […]