Our industry is struggling against a host of email marketing challenges. We identify the top impediments to success and share advice from experts on ways to overcome them.
You already know Litmus will help you create better email faster, but your team or manager isn’t onboard yet? We’ve got your back. Follow our 3-step guide to getting buy-in for Litmus and convince your team that Litmus is right for you.
Most companies don’t use return on investment data when determining email marketing budgets, so if you can’t calculate your ROI, don’t worry. Here are eight approaches that you can use to successfully lobby for more support for your email projects.
Advocating for yourself at work can be daunting, especially when you have cutting edge ideas or you want to streamline your workflow with a new tool. The good news? You can use the power of Litmus Email Previews to show, rather than tell, the rest of your team what you need.
When designing and creating email, it’s important to get your message across in an accessible way. But that’s only the first step. To truly engage your subscribers and make your email stand out, you must surprise and delight them. We sat down with Veda Kumarjiguda, Client Success Rebel at Rebelmail, to talk about how interactive emails can do just that.