We’ve all been there: your boss or client just asked you to set up an email that’s almost entirely made out of images. At first glance, sending image-only emails might sound like a great idea, but now it’s on you to convince your team that those emails come with a poor subscriber experience—and can ultimately hurt your brand.
Here’s why you shouldn’t be sending image-only emails—and a few tips for how you can utilize the power of imagery while keeping your emails accessible.
Design failures can prevent your readers from viewing and acting on your messages, and affect your brand reputation. In this post, you’ll learn about five common email design fails that plague email and how to fix each and every one of them.
In the 83rd episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on designing in the browser, media query support on Android, bulletproof buttons, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Email designers and marketers live by the call-to-action. Unfortunately, many email clients disable images by default. If you’re relying on image-based CTAs, you’re in for trouble. Read on to learn about a better way: bulletproof buttons.
One of the largest problems that email campaigns face is image blocking. Usually, due to their email client’s default setting or a personal preference, images are blocked automatically for many subscribers, leading to emails that lack the ability to immediately communicate and make an impact, or even looking broken. As a result, it’s extremely important to optimize your emails for images-off viewing.
Using email to its full advantage is all about providing your customers with best possible experience. If they’re happy with the emails they’re receiving, then you’ll reap the benefits (which hopefully includes lots of sales). From the email signup, to the email itself, to the landing page—and everything in between—optimizing for every step of the subscriber experience is key to email marketing success.
Calls-to-action are every email marketer’s best friend. They are how we entice subscribers out of the inbox and onto a landing page. This guide goes over some best practices for designing and implementing calls-to-action in a friendly, engaging, and reliable way.