One of the largest problems that email campaigns face is image blocking. Usually, due to their email client’s default setting or a personal preference, images are blocked automatically for many subscribers, leading to emails that lack the ability to immediately communicate and make an impact, or even looking broken. As a result, it’s extremely important to optimize your emails for images-off viewing.
Your subscribers didn’t wake up this morning looking to download or sign up for anything. Instead, they may have woken up, like many of us, either wanting or needing something. Your button text should reflect the latter.
As you reflect on 2015, ask yourself: what can I do to improve my email development workflow in the new year? One of our favorite ways to optimize workflows is through snippets. With the help of snippets, you can build emails more easily—and more quickly—than ever before. Not sure where to get started with snippets? Don’t worry—here’s a roundup of the most popular snippets of the year!
When it comes to mobile optimization, it’s important to optimize the entire subscriber journey: if an email is mobile-friendly, but the landing page is hard to interact with (or vice-versa), then subscribers are likely to be turned off. As Matthew Kelleher from RedEye explains, “Not much point in optimising email if you don’t have a […]