Personalization, automation, and A/B testing top the list of 2018 email marketing priorities for brands, according to Litmus’ 2018 State of Email Survey of nearly 3,000 marketers. However, when it comes to email marketing spending, the integration of email with other channels is tops.
In this webinar, we help you set the direction for your email marketing kickoff for the year with our three-point plan of (1) Assessing your email program, (2) Addressing challenges, and (3) Seizing opportunities. Litmus’ Chad White and Bettina Specht discuss each of those points in detail, backing them up with research and advice that will set your team is set up for email success in 2018.
Current Email Program Resourcing Levels Have Many Marketers Feeling Under-Supported and Disrespected
Email program resourcing correlates strongly with program success. With many email marketers feeling under-resourced and under-supported, brands have serious cause for concern.
Most companies don’t use return on investment data when determining email marketing budgets, so if you can’t calculate your ROI, don’t worry. Here are eight approaches that you can use to successfully lobby for more support for your email projects.
Email geeks, it’s time to arm yourselves. We’ve been there before, and know the pain of being a lone email advocate in an organization. We’ve also learned from this, and offer this advice for promoting yourself and your ideas.