What is BIMI and why should email marketers care?

Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. While no such solution exists (despite what many vendors will tell you), there’s a new standard that can help your brand stand out in the inbox.

Litmus Live Speaker Series: Belinda Blakley

Get to know our speakers in our Litmus Live Speakers Series, where you’ll find out more about who they are, how they got here, and what they care about most. Today, we’re meeting Belinda Blakley, Sr. Digital Marketing Specialist at Ross University School of Veterinary Medicine. At this year’s Litmus Live Boston, Belinda shared her tips on how to translate your brand into email.

Design + Data = A Match Made in Heaven?

About a month ago I had the opportunity to moderate a panel discussion at the Email Insider Summit in Captiva Island, Florida. The idea was to bring together designers and marketers to talk about creative testing and the pros and cons of data-driven email design. No matter which side of the coin you’re on (I […]