Email serves as an important tool to increase lead generation and nurture prospects through the funnel. But if you’re not optimizing for readers on mobile devices, you may be missing out. We teamed up with our friends at Hubspot in this 45-minute Google Hangout on 10 things you didn’t know about mobile email.
We recently hosted a webinar with Sendwithus covering some of the most common problems new email designers and marketers are likely to encounter. While we covered a lot, there were still some excellent questions from attendees. Read on to see my answers and check out some excellent resources to getting started in email.
Ever send an email campaign only to get swamped by replies saying that it looks broken in subscribers’ inboxes? Nine times out of ten, broken campaigns come down to a failure to test before sending. Learn why email preview testing is one of the most important tools for email marketers.
It’s hard to believe we first wrote about removing blue links on iOS more than two years ago. That original post has been extremely popular, and has amassed quite the collection of additional tips and advice in the comments. Thanks to the investigative work of Brock Armstrong, we’re back with a more in-depth look at possible fixes for this issue.
When Ryan Brandle, Senior Interactive Designer at Craftsy, submitted this email to be featured in our inspiration series, I was really impressed with its infographic-like design & subtle animated GIF! It’s a visually appealing email and compliments the Craftsy brand. Let’s take a look: OBJECTIVE: CREATIVE SEGMENTATION AND COMMUNICATION Before we analyze the design aspects […]
“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 23: HOT RUM COW I had heard that Hot Rum Cow sent great emails so I was very excited to sign up for their newsletter & see what they had in store. I recently received my first email from them & I’m majorly impressed. Between their responsive design, […]