The Top 10 Most Popular Litmus Blog Posts of 2017

Keeping up with the email marketing industry can be hard. This year alone, there were enough trends, email hacks, and observations for us to write over 170 posts on the Litmus Blog. To make sure you aren’t missing out on our best content, we’re rounding up our top 10 most popular Litmus blog posts of the year.

blue links on iOS

How To Ban Blue Links on iOS Devices In Email

I’m sure you’ve noticed it before: phone numbers, addresses, dates, and—sometimes seemingly random—words like ‘tonight’ automatically turn blue and underlined in emails viewed on an iOS device. In this blog post, we’ll show you some examples of blue linking in action and introduce some coding techniques that will ban those blue links from your emails.

How to Fix Blue Links in Gmail

How to Fix Blue Links in Gmail

In September 2017 Gmail rolled out an update for G Suite users in which addresses and phone numbers are automatically linked in emails, and being turned blue. Learn why this is happening and how you can fix blue blinks in your emails.

Help! My Email Is Broken: Common Errors + Fixes

The world of email is full of potential pitfalls. Support for techniques can vanish without warning, and sudden changes to email clients’ rendering engines make it tricky for email marketers to understand what’s going to work where. Read on to learn common ways emails can break and how to fix it.

Wait. What Just Happened to My Email? Webinar Recording

We recently hosted a webinar with Sendwithus covering some of the most common problems new email designers and marketers are likely to encounter. While we covered a lot, there were still some excellent questions from attendees. Read on to see my answers and check out some excellent resources to getting started in email.

Back to the Basics: Are You Testing Your Emails?

Ever send an email campaign only to get swamped by replies saying that it looks broken in subscribers’ inboxes? Nine times out of ten, broken campaigns come down to a failure to test before sending. Learn why email preview testing is one of the most important tools for email marketers.

Craftsy Inspires With S-Curve Design + Subtle Animated GIF

When Ryan Brandle, Senior Interactive Designer at Craftsy, submitted this email to be featured in our inspiration series, I was really impressed with its infographic-like design & subtle animated GIF! It’s a visually appealing email and compliments the Craftsy brand. Let’s take a look: OBJECTIVE: CREATIVE SEGMENTATION AND COMMUNICATION Before we analyze the design aspects […]