Email Tactics Customers Hate: Webinar Recording + Q&A

There’s a disconnect in today’s email marketing technology. While some tactics are helping brands get closer to their customers, others are undermining their return on investment by pushing customers away. In this webinar, Litmus Research Director Chad S. White helps you distinguish between the tools and tactics that improve your email program and those that hurt your program because they’re abusive and annoying.

Preventing Deliverability Issues: 3 Things to Check Before You Send Your Next Campaign

When it comes to deliverability, many marketers take a reactive approach. Too often, deliverability only becomes subject of attention when things go wrong, like a drop in deliverability rates or decreased open rates. Rather than troubleshooting causes for deliverability issues when it’s already too late, taking a proactive approach and following deliverability best practices can help you avoid many common issues in the first place. Here are three things you should check before you send your next campaign.

 

Make It to the Inbox—Not the Spam Folder—with Litmus Spam Testing

Understanding the nitty-gritty details that might cause your email to be sent to the spam folder is hard. Algorithms can change every day and keeping up with deliverability best practices can feel impossible.

That’s why we’ve built Litmus Spam Testing: to provide you with the insight and resources you need to identify and fix issues before you hit send—even if you aren’t a deliverability expert (yet).