Being blacklisted is an email marketer’s nightmare, but for many marketers it’s a threat that’s somewhat theoretical. Being caught on a blacklist is something that only happens to spammers and brands that don’t follow email best practices, right?
In this webinar, Research Director Chad White and deliverability expert and Litmus Product Manager Jay Brangiforte discuss the various ways that marketers try to improve their poor email deliverability and which ones work best, sharing findings from Litmus’ 2017 State of Email Deliverability report.
Marketers can be successful in spite of email deliverability problems, but why take the hard path? After surveying more than 3,500 marketers, we’ve identified the practices that clearly lower email marketers’ risks of being blocked or blacklisted, as well as those that absolutely raise those risks—sometimes dramatically.
We identified the subscriber acquisition sources that are mostly likely to cause deliverability problems. However, some of these list-building tactics are still definitely worth using, if used properly. We tell you how.
When it comes to deliverability, many marketers take a reactive approach. Too often, deliverability only becomes subject of attention when things go wrong, like a drop in deliverability rates or decreased open rates. Rather than troubleshooting causes for deliverability issues when it’s already too late, taking a proactive approach and following deliverability best practices can help you avoid many common issues in the first place. Here are three things you should check before you send your next campaign.
Your worst deliverability nightmare, realized: You’ve been blacklisted. While this can negatively impact your ability to reach your subscriber’s inbox, it’s not the end of the world—if you take active steps to address it. Here’s what you need to know.
Understanding the nitty-gritty details that might cause your email to be sent to the spam folder is hard. Algorithms can change every day and keeping up with deliverability best practices can feel impossible.
That’s why we’ve built Litmus Spam Testing: to provide you with the insight and resources you need to identify and fix issues before you hit send—even if you aren’t a deliverability expert (yet).