Many in the email industry attempt to gain a competitive edge by locking up their knowledge of email clients, coding techniques, and campaign stats. This outdated attitude is, in reality, hurting the entire email design industry. For the email industry to evolve into a well-respected, mature community, we all need to share our knowledge and work together to refine our craft.
Yesterday, we took a look at how Gmail’s preprocessor can affect the rendering of your email. Today, we will finish up our look at Gmail and CSS by talking about some of the more common CSS and rendering issues email designers are likely to encounter.
While Gmail is one of the most popular email services in the world, designers frequently struggle to get their emails rendering properly in Gmail’s webmail client. In this two-part series, we take a look at everything you need to know about Gmail and CSS.
Campaign Monitor recently introduced a redesigned newsletter – full of techniques to make any email designer drool. From advanced bulletproof buttons to web fonts and hover states, we take a look at some of the techniques used by Campaign Monitor designer Tim Swan and developer Stig Morten Myre.
First impressions make an impact. So, whether you send an automated plain-text or an HTML-branded welcome email, it’s the first step in an email relationship with your subscriber. Needless to say, it’s important to make a positive first impression.
A few months ago, we started our search for the industry’s best to speak at the first-ever email design conference. While we’re still finalizing a few details, we’ve put together an amazing agenda and are thrilled to announce that registration is live! These three two-day conferences are dedicated solely to email and great design.
Since January 2012, mobile email opens have increased a whopping 63% and now make up 44% of all opens. Synonymous with this trend has been a growth in articles about mobile design approaches, and tips on how to make emails that are optimized for viewing in all environments. While we’ve written numerous posts on the […]
With mobile more popular than ever, knowing what works where is critical. This mobile email compatibility guide covers some popular email apps for mobile, and mobile email compatibility basics like support for media queries/responsive design, image blocking, preview text, alt text, and more. Inconsistencies are still bound to pop up, so be sure to test your email before you send.
Email marketing is all about knowing your audience. Creating valuable, relevant content in an accessible format is crucial, especially now that mobile email opens are at an all-time high. With Litmus’ Email Analytics, you can dig deep into your email open stats and find out who is opening on iPhone, Gmail, Outlook and more. You can […]
Guest blogger Jonathan Kim discusses the concept of the Silent Unsubscribe and how you can prevent your most engaged subscribers from disappearing from your list. You have an amazing newsletter and fanatic subscriber base, but did you know it’s at risk? ESPs do a good job of making unsubscribing from emails super easy, often with one-click. But […]