Marketers and email designers typically focus the majority of their efforts on optimizing their newsletters and promotional emails. The primary goals of these communications are usually new sales, leads, and conversions. However, there is a missed opportunity in engaging and retaining users with order confirmation emails. In this post, we provide tips for optimizing receipt emails and include plenty of examples along the way.
The need for HTML tables in email can be confusing for those just getting started or coming from the web design world. In this post, we answer the question, ‘Why does email design require tables?’.
Email clients constantly make updates that affect how emails are displayed. Recently, Yahoo Mail made one such update and left designers in the dark. Here’s the lowdown on exactly what changed and how to fix it.
Email designers and marketers live by the call-to-action. Unfortunately, many email clients disable images by default. If you’re relying on image-based CTAs, you’re in for trouble. Read on to learn about a better way: bulletproof buttons.
When it comes to doing email right, there’s a lot to consider: the from name, subject line, reply address, preheader, content—even landing pages and more! This collection of email best practices in action—complete with plenty of examples—will help you check all the boxes.