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How to Master International Opt-In Requirements

Building and growing a database of subscribers is one of the primary objectives of email marketers. And while marketing technology has allowed for many different ways to support these objectives, anti-spam laws might restrict how you can actually collect email addresses and grow your subscriber base. Discover how to design an opt-in process that fits your organization’s goals and complies with international anti-spam requirements.

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PNG, GIF, or JPEG? Which is the Best Image Format for Email?

With so many image file formats available—BMP, EPS, JPEG, PNG, and GIF to name a few—how do you determine which is right for your email? Each format produces variances in file size, compression, and quality. To make things more confusing, support for specific file types can also vary between email clients. In this post, we’ll weigh the pros and cons of the three most popular file formats for email: JPEG, GIF, and PNG.