Tips for Marketing Leaders: The Proven Tactics to Improve Email Marketing ROI

Email offers the highest returns for marketers year after year, coming in at 42:1 on average—up from 38:1 last year. In our CMO’s Guide to Email Marketing ROI, we analyze email programs and ROI figures from hundreds of brands to examine which factors correlate with high email marketing returns—and which don’t—and provide actionable advice on how you can help your team see measurable ROI improvements, faster.