Why You Shouldn’t Send Image-Only Emails

We’ve all been there: your boss or client just asked you to set up an email that’s almost entirely made out of images. At first glance, sending image-only emails might sound like a great idea, but now it’s on you to convince your team that those emails come with a poor subscriber experience—and can ultimately hurt your brand.

Here’s why you shouldn’t be sending image-only emails—and a few tips for how you can utilize the power of imagery while keeping your emails accessible.

Email Hacks

8 Email Hacks You Never Knew Existed

At Litmus Live 2017, we asked the community to share their never-before-seen innovative email hacks—from coding tricks to use in email to tools that can help you improve your day-to-day workflows. Today, we’re making these sessions available to everyone. Read on for tricks and techniques you never thought were possible in email.

The Biggest Email Marketing Myths

Doing email marketing right is challenging in the best of circumstances. But it’s made more difficult by all of the outdated and just plain wrong advice out there that leads marketers astray. To put you on the right course, we’re busting 25 email marketing myths and providing you with the resources to get to the truth.

3 Keys to Understanding Email Rendering on Android

Understanding Android is hard, even for the savviest email geek. That’s why many marketers feel uncomfortable troubleshooting email and talking through Android strategies with clients or developers. To help you facilitate those conversations, here are three keys to understanding email rendering on Android.

Litmus Picks: Our Favorite Reports of 2018

The Top 10 Most Tested Email Clients of 2016

We analyzed over 360 million Litmus email previews tests to find out where email marketers and designers focused their testing efforts in 2016. This ranking was likely determined by how popular these clients are with our customers’ subscribers, as well as common rendering and bugs that make them important candidates to test and test again. You can use this as a starting point for your 2017 campaigns, or to benchmark your testing efforts against what your peers care about.

Litmus Community

Top 10 Litmus Community Discussions of 2016

Over the course of 2016, the Litmus Community has grown enormously, not just with those new to the industry but also those who have been scouring the internet to find their fellow email geek brethren. As we say goodbye to 2016, we take a look back at some of our favorite discussions in the Litmus Community from the past 12 months.