There are a lot of different design techniques you can use in an email campaign. Although animated GIFs, typography, and responsive design are almost commonplace these days, there is one design technique that is often overlooked or misunderstood: background images. What are background images? And how can they be used to help improve an email campaign?
At Litmus Live 2017, we asked the community to share their never-before-seen innovative email hacks—from coding tricks to use in email to tools that can help you improve your day-to-day workflows. Today, we’re making these sessions available to everyone. Read on for tricks and techniques you never thought were possible in email.
Email Design Podcast #79: Dynamic Content via Web Fonts and Microsoft is Giving Up on Windows 10 Mobile
In the 79th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez discuss background images in the Samsung email app, dynamic email content via web fonts, Microsoft giving up on Windows 10 Mobile, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Doing email marketing right is challenging in the best of circumstances. But it’s made more difficult by all of the outdated and just plain wrong advice out there that leads marketers astray. To put you on the right course, we’re busting 25 email marketing myths and providing you with the resources to get to the truth.
Understanding Android is hard, even for the savviest email geek. That’s why many marketers feel uncomfortable troubleshooting email and talking through Android strategies with clients or developers. To help you facilitate those conversations, here are three keys to understanding email rendering on Android.
Email Design Podcast #53: Native Android Email App Rendering and Background Images in Windows 10 Mail
In the 53rd episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez dive into native Android email app rendering, the ins and outs of T-online client rendering, a new workaround for background images in Windows 10 Mail, and more! Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
We analyzed over 360 million Litmus email previews tests to find out where email marketers and designers focused their testing efforts in 2016. This ranking was likely determined by how popular these clients are with our customers’ subscribers, as well as common rendering and bugs that make them important candidates to test and test again. You can use this as a starting point for your 2017 campaigns, or to benchmark your testing efforts against what your peers care about.
Over the course of 2016, the Litmus Community has grown enormously, not just with those new to the industry but also those who have been scouring the internet to find their fellow email geek brethren. As we say goodbye to 2016, we take a look back at some of our favorite discussions in the Litmus Community from the past 12 months.
Over the years email developers created all types of “best practices” to help others get started with email coding, or to act as reminders for those in the trenches of what email developers can and can’t do. But those have changed, and keep changing. Here are seven email development myths that have been around for ages, and why it’s time to finally put them to rest.
With more than 100 million active accounts, Mail.ru is the largest email provider in Russia. If you’re sending email to subscribers in Russia and Eastern Europe, it’s likely that a significant portion of your subscribers opens their emails in the Mail.ru web client. Here’s what you need to know.