Personalization, automation, and A/B testing top the list of 2018 email marketing priorities for brands, according to Litmus’ 2018 State of Email Survey of nearly 3,000 marketers. However, when it comes to email marketing spending, the integration of email with other channels is tops.
It’s rather simple to mess up your email A/B testing and either come to the wrong conclusion or undermine your results completely. Here are 13 recommendations to help you ensure that doesn’t happen to you…
It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are…
In this infographic, we share the findings of our joint research with Salesforce into shopping cart abandonment email trends around the usage and creation of these highly effective emails from 2013 to 2016. Use this data to inform the timing, content, and series flow of your own cart abandonment email program.
Product churn causes marketers to have to constantly spend money and time to drive additional demand. We sat down with Nick Steeves, Chief Product Officer at Wishpond, on how marketers can stop the cycle of product churn by using automated emails.
The contributors to our “Email Marketing in 2020” report predicted changes that have the potential to fundamentally change the job of email marketer. Here are some steps you can take now to prepare yourself for three of the most disruptive changes coming to our industry…
We recently hosted a webinar where Justine Jordan and I discussed the 8 most impactful trends from our “Email Marketing in 2020” report, which touches on everything from personalization and automation to inbox functionality and privacy. Watch the webinar recording and read our answers to the questions we didn’t have time to tackle during the webinar.
We asked 20 experts for their predictions about email marketing in 2020. In this SlideShare, we’ve selected our favorite prediction from each of our 20 contributors, and made it easy for you to tweet the ones you find intriguing or agree with. Enjoy this peek at the future of email marketing!
In our “Email Marketing in 2020” report, we take a look at what email marketing will be like in the year 2020. To provide the full picture, we surveyed thousands of marketers and consumers about the channel, and then asked 20 experts to share their vision of email’s future.
After creating their trade show-specific app, Ferguson Enterprises wanted to ensure only the appropriate customers were receiving emails with a call-to-action to download the app. After all, Android or BlackBerry users certainly wouldn’t want to receive an email to download an iPhone app. With their Litmus Email Analytics data in hand, they could appropriately target their iPhone users—and their automation efforts are certainly paying off. Let’s take a look at their journey.