While technology has been blamed for shrinking attention spans, email is not to blame. That’s because the average time spent reading an email increased by nearly 7% to 11.1 seconds between 2011 and 2016, according to an analysis of billions of emails using Litmus Email Analytics. This infographic shares all the details about email attention spans.
Our data shows that 51% of recipients delete your email within two seconds of opening it. I can tell you this because I’ve been examining the data we’ve collected from our new Email Analytics tool. We’ve tracked more than 4 million opens across hundreds of different email campaigns. There are some very revealing statistics. Here’s […]