While technology has been blamed for shrinking attention spans, email is not to blame. That’s because the average time spent reading an email increased by nearly 7% to 11.1 seconds between 2011 and 2016, according to an analysis of billions of emails using Litmus Email Analytics. This infographic shares all the details about email attention spans.
We live in a mobile age. In the last year, emails opened on mobile devices more than doubled, and have increased 80% in the last six months alone.
A common assumption many of us make is that subscribers ‘triage’ or preview emails on their mobile device before marking the email for later viewing—likely their webmail or work account on a desktop computer. Surprisingly, a deep dive into the same data we looked at for our latest market share stats showed otherwise.