April Fools’ Day gives email marketers (and marketers in general!) the perfect opportunity to show their brand personality through witty and funny techniques. Here at Litmus, we anxiously monitored our inboxes all day (yes, we are email nerds) waiting for the April Fools’ emails to roll in. While there were some awesome ones that made us laugh, the majority left us feeling pretty unimpressed.
When companies add personality and life into their emails, subscribers are able to see that there are actual people behind the brand they are interacting with. Furthermore, it helps foster relationships between subscriber and brand. And, isn’t that exactly what companies aim to do when sending email — build relationships with their subscribers in order […]