If you’re looking to scale your email program, getting the process right is crucial. A watertight email process keeps projects moving quickly, helps keep stakeholders in the loop, and ensures high-quality output. A broken process, on the other hand, can be damaging to your program—and your team.
How do you know if your workflow needs improvement? Here are a few telling signs that show your email process needs some love.
Are you happy with your current email approval process? If you’d jump to improve the way you do things now, you aren’t alone. Email reviews and approvals can be painful, time intensive processes. But email is a team sport by necessity—you need to make sure each email meets the requirements set by the various stakeholders.
Litmus Proof is here to be your silver lining. If you consider yourself new to Proof, we have some tips and tricks to make sure you can take full advantage of every feature and streamline approvals.
Campaign-building in an agency setting is a collaborative effort. But with both internal and external stakeholders involved, the review and approval process needed to finalize the work is too often an inefficient, burdensome process.
Here’s how you can speed up email reviews and approvals with your clients.
Based on our State of Email Survey of nearly 3,000 marketers, our third annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and building to quality assurance and sending. The free 47-page report contains over 35 charts providing data-based evidence of current practices and trends in email workflows.
In this webinar, Research Director Chad White and Product Manager Kevin Mandeville compare the email workflows of successful email programs with those of less successful ones, highlighting critical differences.
When it comes to email, it takes a village. Whether you’re the only one dedicated to email and matrix with designers, copywriters, and approvers or you’re a part of a huge email marketing enterprise, Litmus can help you collaborate as a team. Here’s how.
Successful email programs are 32% more likely than less successful programs to say they have an appropriately rigorous email approval process rather than a burdensome or lax one, according to Litmus’ State of Email Survey. We’ve identified four factors that can tip the balance of an email approval process toward being too cumbersome or too lax—both of which hurt the success of a program.
Half of marketers haven’t sent an apology or correction email in the past 12 months. But that doesn’t mean they’re not making email marketing mistakes. It means they’re not aware of those mistakes. In this infographic, we explore this issue and offer seven tips on how you can improve your visibility of email marketing mistakes.
In the State of Email Production report, we take a detailed look at how brands (1) Build their teams, (2) Plan their email content, (3) Allocate their time among various production tasks, (4) Use technology in their workflow, (5) Handle quality assurance and approvals, and much more.