email approval process

4 Signs Your Email Approval Process Is Hurting Performance

Successful email programs are 32% more likely than less successful programs to say they have an appropriately rigorous email approval process rather than a burdensome or lax one, according to Litmus’ State of Email Survey. We’ve identified four factors that can tip the balance of an email approval process toward being too cumbersome or too lax—both of which hurt the success of a program.

State of Email Marketing Mistakes [Infographic]

Half of marketers haven’t sent an apology or correction email in the past 12 months. But that doesn’t mean they’re not making email marketing mistakes. It means they’re not aware of those mistakes. In this infographic, we explore this issue and offer seven tips on how you can improve your visibility of email marketing mistakes.