Email marketing can be a finicky beast, with the industry landscape shifting without warning. The past year saw the launch of a new version of Apple’s mobile operating system (iOS 10), acquisitions by Verizon and Microsoft, and the introduction of new privacy regulations around the world—to name just a few of the issues impacting email marketers today. With the State of Email 2017 report, we give you the trends, innovations, and data you need to build successful email marketing programs in 2017.
Apple’s iOS 10 Mail added support for list-unsubscribe, but the large “easy unsubscribe” banners that appear in marketers emails appear to be driving up opt-outs. Here’s why marketers shouldn’t panic…
Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments for email client market share. In September, mobile opens increased to 56%, desktop opens decreased to 17%, and webmail opens decreased to 27%.
Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments. In April 2016, mobile opens rose to 56% while desktop opens maintained at 19%. Meanwhile, webmail decreased to 25%. This represents a peak for mobile market share, and the longest sustained growth we’ve seen after the holiday season.
Inbox providers have created filters, algorithms, spam traps, and user tools that attack spam on three fronts: (1) bad recipients, (2) bad content, and (3) bad infrastructure. Now inbox providers have opened a new front in the battle against spam…Bad Design.
What better way to wrap up two weeks of top 10 lists for 2015 than with a top 10 list of our predictions for 2016? Our predictions range from macro industry changes down to changes at individual email clients—and from the all-but-guaranteed to the “Geez, that limb is thin.” OK, here we go…
With the release of iOS 9 and two brand new iPhones, email designers face some interesting changes that could affect their email campaigns. Read on to find out what’s new with Apple’s mobile platform and what it means to email marketing.
Apple launched the long-awaited iPhone 6 and 6 Plus–but what does that mean for you? Both devices featured larger screens that have many email designers worried. Just how will these big screens affect your campaigns? Read on to find out.
Our users put their emails and trust in our hands—which is a big deal to us! Not only do we want to provide accurate, actual screenshots (not emulations!), but we want to do it quickly and reliably. As a result, we’re constantly looking for new ways to make our solutions faster and more dependable. Since we’re frequently asked about how Litmus works behind the scenes, we thought we’d give you a peek behind the curtain.
We revisited this post, testing all the suggestions we received from readers. See the updated post and test results. Links have been blue since the internet was born (rumor has it that Tim Berners-Lee styled the first web links blue). While they do provide a nice contrast from black text on a white background, not […]