Panic! You’ve just realized that you made a mistake with your latest email marketing campaign. What do you do next? Take a deep breath and refer to this decision tree, which will guide you to a response that minimizes the impact of the error and avoids drawing more attention to it.
Email marketing mistakes are unavoidable. To help you determine the right response to any mistake, we created a decision framework consisting of six straightforward questions. In this report, we’ll walk you through each step of the framework and share real-world examples of email marketing mishaps and lessons learned along the way.
In this webinar, Research Director Chad White and Product Manager Kevin Mandeville compare the email workflows of successful email programs with those of less successful ones, highlighting critical differences.
Half of marketers haven’t sent an apology or correction email in the past 12 months. But that doesn’t mean they’re not making email marketing mistakes. It means they’re not aware of those mistakes. In this infographic, we explore this issue and offer seven tips on how you can improve your visibility of email marketing mistakes.
In the State of Email Production report, we take a detailed look at how brands (1) Build their teams, (2) Plan their email content, (3) Allocate their time among various production tasks, (4) Use technology in their workflow, (5) Handle quality assurance and approvals, and much more.
“I’ve made an email marketing mistake. Now what?” We recently hosted a webinar where we shared a decision framework for how to recover as gracefully as possible from email marketing mistakes, and then put that framework into action, applying it to 10 real-life case studies of email marketing errors made in recent years. Check out the slides and recording, as well as the Q&A.
You may have heard the triumphant story of how we embedded a live dynamic Twitter feed in our “Save the Date” email for The Email Design Conference (TEDC), but what you haven’t heard is the story about how it all went wrong when we pressed “send” the first time.
“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 14: RIGHT ON INTERACTIVE Everyone makes mistakes — it’s how you react to and fix those mistakes that matters (for the most part!). We recently blogged about Help Scout’s outage & their admirable follow up, in which they acknowledged their error, explained what they were going to do […]